Define American's research identified the "Moveable Middle" — people open to pro-immigrant perspectives but not yet convinced. The research proved what messaging strategies actually work with this audience.

We redesigned the report series, each built on the last: from understanding audience segments, to showing how stories shift perspectives, to illustrating how immigrants enrich communities. Bold typography, vibrant colors, and custom illustrations made complex research built to be read, shared, and acted on. The unified visual system turned research findings into a movement.